Matt Attempts to Defraud Coffee Shop, Fails Miserably

So amigos! I'm sorry that it's been so terribly long since I've updated this blog. My camera mysteriously disappeared and in my disbelief I stalled and stalled until it showed up. Unfortunately, it did not show up. But I've moved on and purchased a new camera, so I'm back on track. For my next post about the trip to Hunter Valley, I'll have to use stock footage from the internet, but let's be honest - those photos will probably be better anyway. In the short term I want to tell you about my feable attempt to obtain the post seen here. I loved it. I wanted it. They use this sock filter thing to make coffee here and I thought it was the best poster ever. So attached here is the short lived email dialog I used to try to obtain the poster . . . however, I failed. I've rearranged the email so that the original is at the top:

----- Original Message -----

From: Wellschlager, Matt

To: info@yakun.com

Sent: Wednesday, September 12, 2007 3:06 PM

Subject: Merchandise

Hello - I love your coffee. I'm currently living in Singapore and I'm wondering how I can get a hold of a "Screw the French Press" poster. I want to frame it and bring it back to America because I love it. Do you sell any of your posters? Please let me know. Thank you.

From: Info [mailto:info@yakun.com]
Sent: Thursday, September 13, 2007 8:22 AM
To: Wellschlager, Matt
Subject: Re: Merchandise

Dear Mr Wellschlager,

Thank you for your interest and enquiry to our poster.

With regrets, we are unable accede to your request to obtain the poster as the posters are meant for our in-house collaterals and not available for sale to the public.

We seek your understanding in this matter and hope you can enjoy the posters each time you visit our outlets!

Ya Kun - The Toast that Binds ... Kinship, Friendship, Partnership

Best Regards,
Koo Yuan Hui
Personal Assistant
Ya Kun International Pte Ltd
100 Cecil Street The Globe
11th Floor
Singapore 069532
Tel: (65) 6222 4567 Fax: (65) 6222 9711
www.yakun.com

----- Original Message -----

From: Wellschlager, Matt

To: Info

Sent: Thursday, September 13, 2007 11:11 AM

Subject: RE: Merchandise

Hello,

Thank you very much for your prompt reply. I'd like to implore you to rethink your decision. I'd like to tell you a little bit more about myself and how this poster will fit in. As a high ranking executive at a large multi-national corporation I have an office with a lot of foot traffic, located in New York City. Not only are there the 100's of employees who regularly walk the halls in front of my office space here, I also have regular meetings with various other companies. As you may know we often have partnerships with large companies such as IBM, Microsoft, and HP. In addition we regularly work with large advertising agencies. All of these different companies regularly occasion our office in New York, and would be viewing your poster in my office. These other executives are all people who regularly must travel to Singapore on business. You may not be aware, but while the Americans have a highly refined sense of taste, their lack of knowledge of where to buy coffee in Singapore means they're often left to shop at the vastly inferior Starbucks scattered around the city. The kind of awareness having one of Ya Kun's excellent posters would bring to the American audience at the office would surely mean that they would start buying coffee at your stores instead of Starbuck's on their frequent trips to Singapore. Considering the low cost of producing one of your posters, surely you can see the obvious return on investment that providing me with one would have, even if it only means a few additional cups of coffee are sold as a result. Thank you for your consideration.

Kind Regards,

Matthew

Dear Matthew,

Thank you for your email dated on September 13, 2007 and your keen interest in our poster.

We regret to inform you that we are unable to accede to your request after further evaluation of the matter.

We really appreciate your interest in our posters and seek your understanding in this matter. We hope that you can enjoy the posters each time you visit our outlets. Thank you and have a pleasant week ahead!

Ya Kun - The Toast that Binds ... Kinship, Friendship, Partnership

Best Regards,
Koo Yuan Hui
Personal Assistant
Ya Kun International Pte Ltd
100 Cecil Street The Globe
11th Floor
Singapore 069532
Tel: (65) 6222 4567 Fax: (65) 6222 9711
www.yakun.com